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Gardner McBride

Stella, ON K0H 2S0 Canada

Arnold, MD 21012 US


Tel: 905-984-7879

Professional info


A successful Marketing, Sales, and Organization Development Executive with extensive start-up, project management, brand development, and product introduction experience


An innovative marketing strategist, planner, and dedicated researcher, possessing excellent knowledge of marketing, sales tools, and sales support technologies in the US and Canada


A strong start-up team player, communicator, problem‐solver, able to span multiple assignments simultaneously

Reliance Associates Managing Director

1987 - Present Maryland & Ontario


German - it's been years

Picks up industry terms quickly


Business Process Mapping

Business Plans

Marketing Plans

Web Marketing

Call Centre Agent Scripting

Reliance consults with investors, owners and management of Canadian and US companies in marketing and development with an emphasis on cross-border (Canada-US) product market introductions.


2014 - Current - Expansion and entry into Canadian and US agricutually related land and business opportunities by various investors.


2013 CENNATECK ‐ Responsible for corporate marketing and CENNATEK’s BioLiNE® commercialization, a technology converting agricultural waste and marginal land vegetation into liquid fertilizer and high quality biofibre



C3 Contamination Control Corporation Introduced technology developed at the Queens University Innovation Park. The project participated in the first commercial demonstrations, initial sales, and Distributor appointments.



Aztech Associates in Kingston, Ontario went inside the company as the V. P. Development to plan the market introduction of a new In-Home Display (IHD) of utility use in Canada and the US. Introduced product at trade shows, authored trade magazine articles, represented the company at utility association meetings, and conducted sales training at utilities who distributed the product.


2005 -2007

Introduced mining and explosives control products for Magasec in Kingston, ON. Managed the day to day operations and planned sales campaigns and trade show appearances during an interval from the resignation of the original company President thru the takeover of the company by the principal investor.


2003 – 2005

Provided day-to-day management of the sales and marketing of Scepter, a help desk software company in Ottawa. This included management of five salespeople and introduction of an internet based lead generation system that boosted sales production significantly.


2001 – 2003

MOS4, this Niagara Region software distribution company was an early provider of software as a Service (SaaS) for call centres. Introduced the Canadian service in the US and provided services to US companies.


1987 - 2001

Worked with a number of investors and VCs to startup, purchase, and rationalize call centres in the US and Canada in a holding company that became Signius Corporation


1991 – 2001. 1987 – 1990 Contracts with various Fortune 50 companies (e.g. USWest, Illinois Bell and Johnson Controls) as a diligence specialist and researcher for acquisitions, mergers, and strategic planning initiatives.


Arranged for a $300M real estate financing for Denver utility building with Goldman SachsMentored an Illinois Bell executive in creating a spin-out riser cable company.


Prepared a Johnson Controls shared services subsidiary at the Midwest Stock Exchange in Chicago for sale. Identified the buyer, a JV of IBM and United Technologies, and accepted a further assignment to be part of the transition team.

2010 - present

2010 - present

Interline a USWest Company Vice President

1985-1986 Manage all aspects of operations of the Shared Tenant Division with full balance sheet responsibility including: hiring of staff, management of personnel, management of the progress of multiple projects across the U.S., managing operational budgets, preparing financial statements, writing proposals, and developing relationships with customers and clients. As part of the Strategic Planning Group of USWest the Division functions were transitioned into core USWest businesses.

Early Career

1975 – 1984 Building Owners and Managers Association International (BOMA)Executive Vice President (Chief Staff Officer) Washington, DC 1971 – 1974 Pittsburgh Chamber of Commerce Executive Vice President Pittsburgh, PA 1969 – 1971 Elliott Business Machines a Dymo Industries Company National Sales Manager for New Product Introductions Pittsburgh, PA 1967 – 1968 Batten, Batten, Hudson and Swab Inc Consultant Des Moines, Iowa


1967 – 1969 Fairleigh Dickinson University Graduate School (Madison, New Jersey) Certificate in Counseling with studies at The University of West Virginia under William Glasser · Thesis: The Typology of Impact – a study of power within decision making groups · Supervisors: Dr. William Glasser MD; Dr. Jay Adams Sept 1961 – 1967


Drew University Bachelor in Sociology Madison, New Jersey Transferred from Lafayette College in Chemistry, spent 1964 as a Volunteer in the University of Chicago Detached Worker Corps as a Street Youth Worker


· Ability to articulate the business opportunities from science research

· Demonstrate an aptitude for out-of-the-box thinking

· Superior problem solving and decision making skills

· Great people and project management skills

· Excellent communication and technical writing skills: Has written numerous business plans and funding proposals

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